What the house holds.
House of ARA creates and refines brand identities. It is not a generic marketing agency, a cheap logo provider, a template service, or a volume production shop.
Not every client needs every deliverable. A longer list does not make a better brand system.
- Brand foundation
- Discovery, positioning, personality, audience, attributes, creative direction and the story the identity has to carry.
- Visual identity
- Primary and secondary marks, lockups, colour, typography, spacing, supporting language and art direction — only the parts the business will actually use.
- Brand application
- The real touchpoints: stationery, signage, vehicles, uniforms, packaging, social, print and environmental presence. Tested in use, not only in a lookbook.
- Presentation and guidelines
- Concept lookbooks, the final identity presentation, usage rules and a handover the client can keep without constant art direction.
Website development is not offered as a core service.