Paper
Restraint as a material
The identity is carried by type, margin and the decision to stop. Premium is what remains after everything unearned is removed.
- Intended perception
- Considered, editorial, quiet. A house that edits.
- Visual architecture
- Wordmark as the primary mark. Hairline rules. One size of paper, one weight of ink. No symbol until a symbol is required.
- Typography
- A literary serif used at optical size. Small labels, not large tracking. The page, not the poster.
- Colour
- Warm paper and near-black ink. No accent until an application demands one.
- Strongest applications
- Lookbooks, guidelines, proposals, the website itself.
- Risk
- Can read as unfinished if the type is not resolved at close range.